Portland Street

Digital marketing insights for a blogging community

Meet the experts behind Portland Street

Portland Street is made up of experts in pr, content, social and outreach. if you would like to ask us any questions just tweet us @PORTLANDSTREET_ and we will get back to you.

Fiona White

#

Fiona in one sentence: A trained journalist, Fiona worked in a news agency before switching sides and learning the dark art of PR, which is her specialism at I-COM.

What does a typical working day look like?

Every day is different for the PR team, which is a huge part of its appeal. One minute you’ll find Fiona pitching an industry expert to national press, the next she might be sourcing lifestyle bloggers to attend the Wimbledon Championships. She also works closely with the content marketing team, sitting in on ideas generation sessions and helping to create topical, newsworthy strategies.

What does she do for fun?

Fiona loves cooking and eating out, which is the inspiration behind the blog she runs with her sister, GreedySisters.com . She is also a big fan of a European city break and anything involving France.

Steph Staszko

#

Steph in one sentence: Steph has worked in marketing for five years and, although she specialises in PR, she is an all-round marketer who is more than happy to dabble in strategy development, social media, content and website amends.

What does a typical working day look like?

Her working day can be very varied, strategic days involve meeting with business owners and marketing managers to help establish what they are trying to achieve and developing a campaign to meet those objectives. More PR focussed days involve: analysing data to determine interesting content for press releases, pitching to journalists, setting up blogger and brand collaborations and product placement.

What does she do for fun?

In her spare time, Steph enjoys playing video games and launched her own gaming blog called Sugar Canes & Video Games in 2016, where she shares her thoughts on the latest games and tech. She also enjoys fitness, yoga and skiing.